Well as many of you know, shultzilla has just recently launched. I’m talking a couple of weeks ago.
We’re fairly new, so as a web designer, I think it’s important to keep an eye on our statistics and see what pages users are clicking on and which ones they’re not clicking on. It’s important to keep our website optimized so that you, the user, have the best possible experience while purchasing from us.
Well, for the past week or two, I’ve noticed that we’ve been getting a huge percentage of hits on our check out page, but the number of sales were disproportionate to the number of views (about 30% more hits than sales).
This could mean a couple of things. Either people are getting through our checkout process and then deciding not to buy something for whatever reason, or something is broken on our end.
So Aimee and I had gone over everything with a fine tooth comb the last few days. We’d been wracking our brains trying to figure out what it is that we’re missing. The checkout page works, so it’s nothing with the code, what could it be?! is something not clear? Is something broken? Is something misleading? Are people scared of entering their credit card numbers?
Tonight we were checking our stats, and again, a large portion of checkout page views did not result in a sale today. However, I noticed we had several referrals from “rentacoder.com”. So, I went to Rent-A-Coder, and did a search for “shultzilla,” just to see what I could find.
And lookey what I found – Click here to view the post I found. Scroll down a bit.
So I’ll be honest, this is somewhat funny, but a little bit annoying. I guess anyone that isn’t a professional developer wouldn’t think about the repercussions of telling someone to go to another website, add something to the cart, go through the checkout process, and then stop… just to see what it looked like. But for a small site such as us, even the extra 30 hits per day makes a huge difference and it skews our stats in a negative way, and to be honest, makes me worry.
I don’t like to worry.
So, here’s some advice. If you’re not going to order something, please don’t go to the checkout page and pretend. You get my hopes up, and when you don’t buy something they go crashing to the ground and my hopes shatter into tiny pieces. It’s very hard to put my hopes back together again.
If you don’t want that to happen, then buy some shirts!